Visual discourse and role modelling in on-screen representations of women entrepreneurs

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Eager, Bronwyn
Birdthistle, Naomi
Grant, Sharon
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2020
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Vancouver, Canada

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Abstract

The purpose of this study is to examine the gendered nature of films featuring female entrepreneur protagonists. Key findings were obtained through a thematic narrative analysis of visual discourse and plot, and illustrate the prevailing gender stereotype of females in on-screen entrepreneurship. Findings highlight that there is much ground to be made in film to correct the long-held position of males as normative entrepreneurship actors. This study is novel in its examination of entrepreneurship film narrative as a window to gendered discourse, and its focus on media-messaging as a potentially limiting factor in female entrepreneurship career and venture growth."

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Academy of Management Annual Meeting Proceedings

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Entrepreneurship

Screen and digital media

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Eager, B; Birdthistle, N; Grant, S, Visual discourse and role modelling in on-screen representations of women entrepreneurs, Academy of Management Annual Meeting Proceedings, 2020