Managing Culture at British Airways: Hype, Hope and Reality
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Author(s)
Grugulis, I
Wilkinson, A
Wilkinson, A
Griffith University Author(s)
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Date
2002
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168000 bytes
52416 bytes
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Journal Title
Long Range Planning
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Volume
35
Issue
2
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© 2002 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
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Subject
Marketing