Australian Marketing Education: Examining the skills/ knowledge content
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Author(s)
Bennett, Rebekah
Rundle-Thiele, Sharyn
Rundle-Thiele, Sharyn
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Dr. Rachel Kennedy
Date
2003
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Location
Adelaide, South Australia
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Journal Title
Conference Title
Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution