Consumer Search Of The Web: The Web Browser Skills Scale - A Measure Of Consumer Web Search Facilitation
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Author(s)
Hodkinson, Christopher
Kiel, Geoffrey
Kiel, Geoffrey
Griffith University Author(s)
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Editor(s)
Jeffrey E. Lewin
Date
2003
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Perth, WA
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Journal Title
Conference Title
Marketing Across Borders and Boundaries: Understanding Cross- Functional and Inter-disciplinary interfaces within an increasingly global environment Volume XI, 2003