This chapter argues festivals and events are complex management and organisational contexts. It suggests overlaying events management studies with organisational studies is a fruitful space for theoretical and applied analysis. This chapter aims to illustrate how festivals/events offer a unique organisational setting for scholars to conduct empirical analysis and drive theory development. It also aims to suggest ways festival/event scholars can draw on theories as a way to better examine and understand the complex processes and practices of production and consumption that characterise small-, medium-, and particularly large-scale sporting and cultural events/festivals, and evaluate and explain why the two points above are needed and how to achieve this.