Fighting the Menstrual Hygiene battle in rural India: A development communication perspective of the menstrual practices of rural India

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Chakravarty, D
Griffith University Author(s)
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2016
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Abstract

The objective of this conceptual paper is to problematise the unhygienic menstrual practices among rural women in India. The present literature is highly quantitative in nature pointing out the facts and figures about the pressing situation without much work done in posing a solution. The aim of this paper is to propose a development communication strategy based on the theory of positive deviance to spread awareness about the health issues related to the prevalent unhygienic menstrual practices.

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Journal of Content, Community and Communication

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4

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© The Author(s) 2016. All articles in JCCC are published under a Creative Commons Attribution 4.0 Licence, (CC BY License). If your article is accepted, you will be asked to complete a CC BY Licence through Creative Commons. This licence permits unrestricted use, distribution and reproduction in any medium, providing that the original author and source are credited. This is fully compliant with current funder mandates. For full details of the licence please see https://creativecommons.org/licenses/by-nc-nd/4.0/

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Gender studies

Health policy

Sociology

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Chakravarty, D, Fighting the Menstrual Hygiene battle in rural India: A development communication perspective of the menstrual practices of rural India, Journal of Content, Community and Communication, 2016, 4, pp. 26-32

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