A Contemporary Italian Publishing Phenomenon: The Millelire Series
File version
Author(s)
Primary Supervisor
Saunders, David
Other Supervisors
McKey, Belinda
Editor(s)
Date
Size
File type(s)
Location
License
Abstract
Millelire -1.000 lire- is the name given to a provocative paperback series created by the Roman publisher Marcello Baraghini in 1990. Millelire are miniature books (15 x 10.5 cm) bound with simple, two-colour paper covers and held together by two staples. They contain, on average, sixty-four pages and are sold for the minimal price of 1.000 lire (one Australian dollar). Through publishing Millelire, Baraghini aspires to offer a publishing alternative. I maintain he does this in two ways. First, through his publishing policies, and second, by proposing an idealistic cultural politics. The Millelire publishing phenomenon will be investigated by applying the methodology of book history. The term 'revolution' has been applied on many occasions to describe Baraghini's Millelire initiative. It has two connotations. First, as a term that is appropriate to the politicised marketing language Baraghini uses to promote his series, and second, as a means to describe the sharp impact of these little books on the Italian book market and reading practices. My objective is to determine whether the Millelire publishing initiative and its impact on the Italian book market and reading public are significant enough to warrant the notion of a 'revolution' in publishing.
Journal Title
Conference Title
Book Title
Edition
Volume
Issue
Thesis Type
Thesis (Masters)
Degree Program
Master of Philosophy (MPhil)
School
School of Humanities
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
The author owns the copyright in this thesis, unless stated otherwise.
Item Access Status
Public
Note
Access the data
Related item(s)
Subject
Millelire publishing
Marcello Baraghini
Italian book market
Millelire series