Virtual reality (VR) can offer many advantages as an adjunct of care when end-user involvement and practical integration in clinical workflows are considered from the start. This paper describes open innovation approaches that can help the integration and sharing of knowledge between multiple stakeholder groups, creating a platform for meaningful engagement towards the design and integration of VR technology as a routine part of the patient care pathway. This paper presents two cases of VR design and use on a large Australian health precinct. Through the use of stakeholder interviews, this paper addresses the question: how can open innovation approaches facilitate meaningful stakeholder engagement for VR design in healthcare? Four portable principles are identified that summarise key learnings and may contribute to open innovation approaches for the design of VR for health services and human computer interaction practitioners engaging stakeholders at the ecosystem, health service, hospital department and patient level. Open innovation may also broaden the scope of Creative Connectivity beyond ideation and prototyping, by incorporating avenues for nontraditional approaches to dissemination.