Feedback from superiors can help the individual with setting his or her own goals for performance improvement. Although much is written on different performance management or appraisal systems, the authors have not come across what their normative feedback model, as an alternative model to multi-rater feedback models such as the 360 degree model, attempts to achieve: peer appraisal in groups, in order to modify behaviour and work toward group objectives for business planning in alignment with organisational goals. This article presents a model for normative feedback, provides the results of a pilot study where this model is tested, and details the next steps for building a useful tool for managers.