The purpose of this research is to investigate mail survey response rate effects of local university sponsorship (i.e., targeting respondents living within the vicinity of a partner university). Data from 165 questionnaires reveal that (1) response rates in the home city of the sponsor university are higher than in out-of-state cities, (2) the effectiveness of university sponsorship does not diminish when prenotification techniques are also used, and (3) the effects of university sponsorship and prenotifications are additive, the best results being obtained when both techniques are used together.