Increased competitive pressure has led modern organisations to seek measures to reduce costs and maximise profits, without significantly adjusting their product offering. The practice of offshoring is increasingly being utilised to provide a competitive cost advantage in the market place. However, business managers are engaging in the practice for cost efficiencies and access to skills (among reasons) without fully understanding the potential impacts on consumers and their buying intentions. This paper explores the question of whether engaging in the practice of offshoring influences consumer attitudes’ towards product brands and corporate brands.