Aim: This study aimed to explore the ‘real time’ expectations, experiences and needs of men who attend maternity services to inform the development of strategies to enhance men’s inclusion. Methods: A qualitative descriptive design was adopted for the study. Semi-structured face-to-face or telephone interviews were conducted with 48 men attending the Royal Brisbane and Women’s Hospital before and after their partner gave birth. Data were coded and analysed thematically. Results: Most respondents identified their role as a support person rather than a direct beneficiary of maternity services. They expressed the view that if their partner and baby’s needs were met, their needs were met. Factors that contributed to a positive experience included the responsiveness of staff and meeting information needs. Factors promoting feelings of inclusion were being directly addressed by staff, having the opportunity to ask questions, and performing practical tasks associated with the birth. Conclusion: Adopting an inclusive communication style promotes men’s feelings of inclusion in maternity services. However, the participants’ tendency to conflate their needs with those of their partner suggests the ongoing salience of traditional gender role beliefs, which view childbirth primarily as the domain of women.