Unearthing Etheridge: The Master Plan is a 10-year strategic planning document for Etheridge Shire which aims to position the Shire as a unique destination for domestic and international visitors seeking memorable experiences in the Australian outback. This project also aims to assist Etheridge Shire in positioning tourism as a key pillar of the regional economy. In collaboration with Etheridge Shire Council, Griffith University researchers co-designed a process of community consultation to understand residents’ aspirations for tourism development in the region. Analysis of the collected data, combined with archives research and site visits have informed the vision for this document. Unearthing Etheridge: The Master Plan aims to ● set a vision to guide growth and development, while reflecting community’s aspirations and feedback ● outline design principles based on identified opportunities that are interesting, accessible and unique ● provide a planning approach that can inform major strategic investments and means to respond to challenges and opportunities