Virtual reality facilitates pro-environmental behavioural intentions
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Chai, Andreas
Green, Heather
Bradley, Graham
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Abstract
The pressing urgency of climate change calls for advancements in the way it is communicated. One communication option is the use of virtual reality (VR). The current research comprised two pilot studies to develop and test a virtual environment depicting proximal effects of climate change regarding the participant’s location. In both studies, an experimental design was employed and showed the environment to significantly affect psychological distancing (PD), response efficacy, risk perception, perceived responsibility, knowledge, and emotions, as well as behavioural intentions related to reducing meat consumption, food wastage, paper use, and plastic use from pre- to post-test. Changes to most of these variables occurred in both VR and desktop conditions, yet some were in VR only. However, when controlling for pre-test scores, post-test scores across the conditions were similar. Nonetheless, VR participants reported greater immersion, presence, emotion, engagement, and usability than desktop participants and were significantly more likely to demonstrate environmentally protective behaviour in an observation task. Qualitative analyses provided insight into participants’ thoughts and feelings, as well as suggestions for improving the intervention. Overall, findings suggest that the intervention, especially when experienced through VR, is effective at facilitating both the cognitive and affective variables necessary for change in behavioural intentions.
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Environmental Education Research
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© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
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Curriculum and pedagogy
Environmental management
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Hurrell, C; Chai, A; Green, H; Bradley, G, Virtual reality facilitates pro-environmental behavioural intentions, Environmental Education Research, 2024