Tourism and film are broadly recognised as linked through their power to create, alter and reinforce destination images (Beeton, 2005; Busby & Klug, 2001; Butler, 1990; Croy & Walker, 2004; Hudson & Ritchie, 2006; Olsberg, 2007; Riley & Van Doren, 1992; Tooke & Baker, 1996). Major motion picture films, in particular, provide the places, objects and subjects for the gaze of many people, and for some, films induce them to travel specifically to the locations where they were filmed (Riley, Baker & Van Doren, 1998). Yet, for others, visiting film sites may be incidental and simply add to more generally planned travel itineraries.

Although motion picture films are not produced with the prime intent of inducing people to visit locations, this medium can enhance the awareness, appeal and profitability of destinations via images seen on the screen. It is these images that may influence consumer decision making processes in terms of motivating visitation to a film location. Understanding the relationship between tourism and popular media, such as film, is becoming more crucial as destinations strive to differentiate themselves in a crowded marketplace...