This research describes the current status of migrant franchisees in Australia and explores the main challenges and opportunities that franchisors face in adapting their systems to accommodate cultural diversity. A series of focus groups and a survey provided insights into the challenges and opportunities faced by franchisors in recruiting and managing migrant franchisees. Approximately 80 people participated in the focus groups. Participants were from a range of franchises, providing a strong cross-section of industries, locations, and experience. Participants were invited to share their experiences with recruiting and inducting migrant franchisees and were prompted with questions such as ‘why do you recruit migrants as franchisees?’, ‘what are the main challenges associated with migrant franchisees?’, and ‘how do you embrace cultural diversity in your franchise?’. Tentative findings of best practice in accommodating migrant franchisees are revealed. This research has implications for three main areas of franchise management: recruitment processes; operational issues; and management of franchisees.