A wide range of audiences now accesses Indigenous community radio and television across Australia. This article draws from the first-ever audience study of the sector, 'Community Media Matters', completed in 2007. It reveals that Aboriginal and Torres Strait Islander media offer an essential service to communities and play a central organising role in community life. Although previous studies into the Australian Indigenous media sector have suggested this, it is the first time that audiences from the cities to the most remote parts of the continent have had a chance to confirm the importance of locally produced media in their lives. This has revealed new insights into the nature of the relationship between audiences and the producers of Indigenous community radio and television.