This paper presents the preliminary findings of the Gold Coast Watersaver End Use Project which was conducted in winter 2008, for 151 homes on the Gold Coast, Australia. Specifically, the paper includes a break down of water end use consumption data, compares this with results of previous national studies, and explores the degree of influence of household socioeconomic regions on end use. Two highly variable water end use distributions, namely shower and irrigation, were examined in detail, clustered and are discussed herein. The paper concludes with a brief description of the greater ongoing research program.