The performance benefits of being brand-orientated

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Author(s)
Wong, HY
Merrilees, B
Griffith University Author(s)
Merrilees, Bill J.
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Date
2008
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Journal Title

Journal of Product & Brand Management

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17

Issue

6

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http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=fvp7rusvij0drjo5ppjcq4gjr2&id=jpbm
DOI
10.1108/10610420810904112
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Subject

Marketing

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http://hdl.handle.net/10072/20336
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