Motivation and involvement in adventure tourism activities: a Chinese tourists' perspective

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Author(s)
Jin, Xin
Xiang, Yang
Weber, Karin
Liu, Yang
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2019
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Abstract

This research aims to explore Chinese tourists' motivations and involvement in adventure tourism activities, as well as if and how personality and location affect their motivation and involvement. Using a survey that collected 252 responses, this research suggests that stimulus-avoidance and intelligence seeking are the two most important motivational forces. Results indicate that respondents would prefer overseas locations for these activities due to perceptions of greater safety and security, better service, and higher-quality facilities. Respondents who rated themselves as “open” or “closed” in personality differ regarding motivations and involvement. Practical implications are discussed, and recommendations for future research are provided.

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Asia Pacific Journal of Tourism Research

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24

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11

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This is an Author's Accepted Manuscript of an article published in Asia Pacific Journal of Tourism Research, Volume 24, 2019 - Issue 11, Pages 1066-1078, 13 Sep 2019, copyright Taylor & Francis, available online at: https://doi.org/10.1080/10941665.2019.1666152

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Subject

Tourism

Social Sciences

Hospitality, Leisure, Sport & Tourism

Social Sciences - Other Topics

Chinese

adventure

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Jin, X; Xiang, Y; Weber, K; Liu, Y, Motivation and involvement in adventure tourism activities: a Chinese tourists' perspective, Asia Pacific Journal of Tourism Research, 2019, 24 (11), pp. 1066-1078

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