ASX100 Purpose Matters: A Review of the Purpose Statements of the ASX100
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Bhugra-Schmid, Max
Fleming, Chris
Kerr, Joanne
Omura, Akihiro
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Abstract
This work analyses the publicly available purpose statements of some of Australia's largest companies. The analysis proceeds through three screens. The results reveal that companies with a purpose statement outperform those without a purpose statement, when considering ESG metrics. Further, a shorter purpose statement appears to matter as does one that connects a company's core business to what the world needs.
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Strategy, management and organisational behaviour
Business analytics
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Barter, N; Bhugra-Schmid, M; Fleming, C; Kerr, J; Omura, A, ASX100 Purpose Matters: A Review of the Purpose Statements of the ASX100, 2024