Insights into public preferences for pharmaceutical funding

Loading...
Thumbnail Image
File version
Author(s)
Whitty, JA
Rundle-Thiele, SR
Scuffham, PA
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)

Dr. Avinandan Mukherjee

Date
2008
Size

197180 bytes

File type(s)

application/pdf

Location
License
Abstract

Purpose - Taxes are used to subsidise the public use of pharmaceuticals in some countries. This paper seeks to quantify criteria considered important by the Australian public for allocating resources for pharmaceuticals. Design/methodology/approach - A discrete choice experiment (DCE) was administered to two samples of adults in Australia. A forced choice design was used in a pilot study, but an opt-out option was included in the main study to avoid forcing choice. Data were analysed using multinomial logit. Findings - For the levels and units presented in the DCE, quality of life (QoL) after treatment was the most important attribute in both the pilot and main studies, followed by survival after treatment and the chance of success for a given pharmaceutical. Cost to the government was of little importance in the pilot study, but was of importance in the main study. Practical implications - By understanding public preferences, marketers can tailor pharmaceutical offerings that appeal to the public and to relevant pharmaceutical funding bodies when making submissions, thus increasing the likelihood of receiving public funding support. Understanding public preferences allows public policy-makers to direct resources towards those medical technologies which are likely to give the greatest overall societal benefit. Originality/value - This study shows the simultaneous importance of survival, QoL, chance of success and cost to public preferences for pharmaceutical funding. Cost (tax) signals suggest the public are willing to limit the amount they expect the government to pay for effective pharmaceuticals.

Journal Title

International Journal of Pharmaceutical and Healthcare Marketing

Conference Title
Book Title
Edition
Volume

2

Issue

3

Thesis Type
Degree Program
School
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement

© 2008 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.

Item Access Status
Note
Access the data
Related item(s)
Subject

Marketing

Persistent link to this record
Citation
Collections