Community Media Matters: An audience study of the Australian community broadcasting sector
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Meadows, Michael
Ewart, Jacqui
Foxwell-Norton, kerrie
Flucker, Derek
Anderson, heather
Morris, Christine
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Abstract
This report presents the results of the first national qualitative research study into Australian community broadcasting audiences. It explores why a significant and increasing number of Australians listen to community radio and/or watch community television, what they value about it, and how it meets their needs. Community broadcasting in Australia began in the early 1970s with the establishment of the first metropolitan community radio stations. Community television is a comparatively recent development dating from the early 1990s. Today, Australian community radio is a mature industry catering to a wide variety of interests. This study deals with audiences for ?generalist? stations in metropolitan and regional Australia and explores responses from two major interest groups ? Indigenous and ethnic communities. Audiences for the nascent community television industry provide a further focus.
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© 2007 The Author(s) and Griffith University. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher’s website for further information.
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Journalism studies
Communication and media studies
Media studies
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Forde, S; Meadows, M; Ewart, J; Foxwell-Norton, K; Flucker, D; Anderson, H; Morris, C, Community Media Matters: An audience study of the Australian community broadcasting sector, 2007