Meals on Wheels (MOW) services provide nutritional support for older people by delivering either a hot or chilled meal to their home. Currently, MOW services are going through a transitional period, moving away from historical charity origins towards approaches characterised by public-private partnerships of varying kinds in different communities. The service is also tasked with meeting the needs of a growing and diverse client base; the older population aged 60 and over is projected to grow significantly, with the number of older people living in their own homes predicted to double by 2021 (CSO 2013). Such demographic change is likely to increase demand for MOW services. It is in light of these transient complex social issues and community setting that the role of key stakeholders in MOW services to respond to the needs of a growing and increasingly diverse older population is examined and understood.