Chinese Outbound Student-Tourists: Developing a Taste for Independent Travel

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King, Brian E. M.
Gardiner, Sarah
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X.(R.) Li

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2016
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Young Chinese are travelling overseas to acquire educational qualifications in increasing numbers. Travel plays an important part in their international education experience and many students travel independently around the destination where they are studying. Furthermore, most Chinese international students host friends and relatives from China over the course of their studies, often accompanying them on trips. This is largely an independent travel phenomenon. This chapter argues that independent travel by Chinese students and their visiting friends and family is a departure from the established pattern of group-based long-haul Chinese travel and represents a growth market for the tourism industry. Evidence of the transition from a group orientation to a more independent approach is potent in Australia where there are strong ties between Chinese international education and inbound visitation. International education accounts for over half of Australia's total Chinese visitor nights and almost half of Chinese visitor expenditure, contributing $1.8 billion to the Australian economy in 2011-2012.1Much of the impetus for more independent travel among Chinese visitors to Australia is attributable to the international education sector. The contrasting travel styles of first time and repeat Chinese visitors to Australia exemplify this relationship.

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Chinese Outbound Tourism 2.0

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© 2016 Taylor & Francis. This is an Accepted Manuscript of a book chapter published by Routledge in Chinese Outbound Tourism 2.0 on 15 December 2015, available online: http://dx.doi.org/10.1201/b19856

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Tourist behaviour and visitor experience

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