Exploring Commercial and Management Issues Arising in Tourist Based Strata-Title Accommodation Complexes
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Guilding, Chris
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Warnken, Jan
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Abstract
This thesis investigates management issues arising in Australian strata title tourism accommodation (STTA) properties. It is believed to represent the first comprehensive academic analysis addressing STTA management issues. A sequential mixed methods approach has been adopted comprising exploratory and in-depth interviews and a questionnaire survey. The research draws on stakeholder theory to identify key STTA stakeholders and describe the nature of their involvement in the industry. The study also examines the owner/manager relationship in STTA properties and determines factors affecting unit owner satisfaction. In addition, management challenges are identified and discussed and a typology of STTA properties is developed. Based on the qualitative data collected, nine generic STTA best governance management recommendations are presented. Agency theory has been drawn upon in determining that it appears that tension between agent (manager) and principal (unit owner) is greatest in owner/operator complexes and those managed by a corporate entity. It has also been concluded that the most sustainable form of STTA management delivery is in branded hotel operations. The quantitative data collected provides statistically significant evidence that STTA unit owners are more satisfied in independent management complexes relative to STTA complexes where the management rights are owned by a corporation.
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Thesis (PhD Doctorate)
Degree Program
Doctor of Philosophy (PhD)
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Department of Tourism, Leisure, Hotel and Sport Management
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The author owns the copyright in this thesis, unless stated otherwise.
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Subject
Strata title tourism accommodation
strata title management
unit owner satisfaction