In relation to media policy, children's television is ‘special’ on a number of levels. The ways in which childhood is constructed and defined are complex and often contradictory; the state of children's television can be used as a barometer of the broader media policy climate; and the subject of children's television has mobilised strong, active and ‘successful’ interest groups. The following discussion is based on analysis of the introduction, development and trajectory of children's television policy and production practices in Australia from the 1945 ‘List of Principles to Govern Children's Programs' (radio) to the debates, issues and policy initiatives raised in the Australian Commonwealth Government Productivity Commission Inquiry into Broadcasting in 1999.