Like other destinations in the Asia Pacific region, Australia's tourism industry is vulnerable to the impacts and implications of climate change. The country's reliance on its natural "product", which is potentially under threat, coupled with the potential for changing consumer demand patterns, particularly in long-haul markets, should be concerning for the tourism industry. Yet, the tourism industry has been criticised for its short-term, profit orientation and lack of action regarding climate change [Hall, C.M., & Higham, J. (Eds.) (2005). Tourism, recreation and climate change. Clevedon: Channel View Publications; Jenkins, K., & Nicholls, S. (2010). The impacts of climate variability and potential climate change on tourism business in Torbay, England and implications for adaptation. Tourism Analysis, 15(1), 17-30; Viner, D. (2006). Tourism and its interactions with climate change. Journal of Sustainable Tourism, 14(4), 317-415]. However, little empirical research has investigated the tourism industry's perspectives regarding climate change, neither the relative importance of climate change vis-a-vis other challenges facing the sector nor the strategies and actions required by the tourism industry to facilitate adaptation and mitigation strategies. It is against this background that a qualitative study was undertaken with expert representatives from both the public and private sectors of Australia's tourism industry to explore the industry's perspectives on current challenges and future directions with regards to climate change. The findings show that while the industry is aware of the importance of climate change, it is not seen as a pressing issue, particularly in light of the global economic crisis, and there has been little action by the industry in response to climate change. Respondents noted that the tourism industry is largely relying on, and waiting for, government intervention and leadership for the sector with regards to climate change.