Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis

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Douglas, Evan
Prentice, Catherine
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2019
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The literature on the motivation for social entrepreneurship focuses mainly on prosocial attitude. Very little research has been undertaken to understand the innovation and profit elements of social entrepreneurship. This study performs a conjoint experiment to reveal the importance of these three elements as motivators for social entrepreneurship, and then employs fuzzy-set qualitative comparative analysis (fsQCA) to identify configurations of motives, self-efficacies, and personal conditions that culminate in social entrepreneurial intention (SEI). Our results reveal asymmetric relationships between SEI and prosocial attitude, innovation attitude, and entrepreneurial self-efficacy, while profit motivation may be either high or low for SEI.

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Journal of Business Research

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99

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© 2019 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.

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Marketing

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