Graph representation learning (GRL) is critical for graph-structured data analysis. However, most of the existing graph neural networks (GNNs) heavily rely on labeling information, which is normally expensive to obtain in the real world. Although some existing works aim to effectively learn graph representations in an unsupervised manner, they suffer from certain limitations, such as the heavy reliance on monotone contrastiveness and limited scalability. To overcome the aforementioned problems, in light of the recent advancements in graph contrastive learning, we introduce a novel self-supervised GRL algorithm via graph contrastive adjusted zooming, namely, G-Zoom, to learn node representations by leveraging the proposed adjusted zooming scheme. Specifically, this mechanism enables G-Zoom to explore and extract self-supervision signals from a graph from multiple scales: micro (i.e., node level), meso (i.e., neighborhood level), and macro (i.e., subgraph level). First, we generate two augmented views of the input graph via two different graph augmentations. Then, we establish three different contrastiveness on the above three scales progressively, from node, neighboring, to subgraph level, where we maximize the agreement between graph representations across scales. While we can extract valuable clues from a given graph on the micro and macro perspectives, the neighboring-level contrastiveness offers G-Zoom the capability of a customizable option based on our adjusted zooming scheme to manually choose an optimal viewpoint that lies between the micro and macro perspectives to better understand the graph data. In addition, to make our model scalable to large graphs, we use a parallel graph diffusion approach to decouple model training from the graph size. We have conducted extensive experiments on real-world datasets, and the results demonstrate that our proposed model outperforms the state-of-the-art methods consistently.