Cultural Landscape in Mongolian Tourism

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Buckley, Ralf
Ollenburg, Claudia
Zhong, Linsheng
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2008
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Abstract

The Mongolian steppes and their nomads, horses, herds and gers form a cultural landscape which is the region's icon attraction, the central image in Mongolian marketing, the key feature of its flagship tourism products, and the most heavily commoditized component of its industry. In other Mongolian landscapes, and also in the steppes of neighboring regions and the grasslands of Africa, Australia, and North America, natural and cultural heritage are treated as separate attractions. The concept of cultural landscape is heavily used in a World Heritage context, has a significant role to play in the global tourism industry, and deserves further investigation as a tool for analysis. Keywords: culture, landscape, marketing, destinations, experience.

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Annals of Tourism Research

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35

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1

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© 2008 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.

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Commercial services

Marketing

Tourism

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