Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal (Editorial)

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Thaichon, Park
Quach, Sara
Ngo, Liem Viet
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2022
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Abstract

This article reviews papers published in the Australasian Marketing Journal (AMJ) from 2015 to 2022 (Issue 2). About 276 papers were considered in our analysis. Adopting text mining, we reveal the key terms associated with research published in AMJ over the last 6 years. We employ a topic modeling procedure to find 15 topics that have been featured in the Journal and to depict the trends in topics over time. For example, in 2021 and 2022, there has been a big increase in “Digital,” “Artificial Intelligence,” “Sustainability,” “Online Engagement,” and “Purchase Intention” topics, in line with the AMJ’s desire to capture the current industry and academic trends. A citation analysis shows the growth of articles and citations of papers published in AMJ and reveals some of the most cited papers. It is demonstrated that methodological articles are more likely to receive a high number of citations. We conclude by suggesting emerging topics and future research directions.

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Australasian Marketing Journal
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Marketing
Social Sciences
Business
Business & Economics
emerging
research
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Thaichon, P; Quach, S; Ngo, LV, Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal (Editorial), Australasian Marketing Journal, 2022, 30 (3), pp. 214-227
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