An application of Keller’s brand equity model in a B2B context
No Thumbnail Available
File version
Author(s)
L. Kuhn, Kerri-Ann
Alpert, Frank
Pope, Nigel
Alpert, Frank
Pope, Nigel
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Francesca Dall’Olmo Riley
Date
2010
Size
File type(s)
Location
License
Journal Title
Conference Title
Book Title
Brand management
Edition
Volume
4
Issue
Thesis Type
Degree Program
School
Publisher link
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
© 2010 Sage. The attached extract is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher's website for further information.
Item Access Status
Note
Access the data
Related item(s)
Subject
Marketing not elsewhere classified