Adjusting whitewater recreation and tourism to an ageing market

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Buckley, Ralf
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2020
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Abstract

Adventure recreation and tourism now includes older participants. To take advantage of this growing market sector, tour operators need to know how they are affected by ageing. Here I use posts on a large but specialised social media site to provide relevant textual data, analysed using standard qualitative methods. Three main approaches are identified: maintaining skills and capabilities as long as possible, through training, warm-ups, and painkillers; adjusting to reduced capability, e.g. by paddling warmer and easier rivers and adopting easy-to-use equipment; and accepting reduced capability, by enjoying other aspects of white-water rivers, such as nature and social components.

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Journal of Outdoor Recreation and Tourism

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29

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© 2020 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence, which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.

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Subject

Environmental sciences

Social Sciences

Hospitality, Leisure, Sport & Tourism

Social Sciences - Other Topics

Adventure

River

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Buckley, R, Adjusting whitewater recreation and tourism to an ageing market, Journal of Outdoor Recreation and Tourism, 2020, 29, pp. 100280:1-0100280:3

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