Simulating the Cognitive Leap Using Brainwriting
File version
Accepted Manuscript (AM)
Author(s)
Paulsen, Neil
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
Size
File type(s)
Location
License
Abstract
Idea generation and brainstorming are most effective when conducted in groups and in person. However, in-person co-creation activities have many limitations. The digital environment provides opportunities to ideate remotely and to enhance creativity. We designed an online experiment to assess the impact of brainwriting on the effectiveness of ideation. Our intention was to determine whether remote digital brainstorming could improve ideation, harnessing diversity in experience and knowledge while problem solving. Results revealed that unusual and novel ideas occurred in approximately 53 percent of cases using our simulated environment. Compared to the presession control activity, ideas generated were more sophisticated and included improvement in all cases. Our experiment demonstrates that digital brainwriting can significantly improve the quality and quantity of new ideas.
Journal Title
Design Management Journal
Conference Title
Book Title
Edition
Volume
15
Issue
1
Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
© 2020 The Design Management Institute. This is the peer reviewed version of the following article: Simulating the Cognitive Leap Using Brainwriting, Design Management Journal, 2020, 15 (1), pp. 85-101, which has been published in final form at https://doi.org/10.1111/dmj.12062. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited.
Item Access Status
Note
Access the data
Related item(s)
Subject
Persistent link to this record
Citation
Langham, J; Paulsen, N, Simulating the Cognitive Leap Using Brainwriting, Design Management Journal, 2020, 15 (1), pp. 85-101