Reinventing Nollywood: The Impact of online funding and distribution on Nigerian cinema

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Ebelebe, Ugo
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2017
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Abstract

The Nigerian film industry, often referred to as Nollywood, is currently experiencing significant transformations in its mode of production and distribution. These far-reaching transformations are driven by tech-savvy Nigerian film-makers who are willing to consider innovative models in the film-making practice – from crowdfunding to content distribution via online platforms – in their effort to become relevant in the changing digital global marketplace. Drawing on pertinent case studies and in-depth interviews with stakeholders in the Nigerian film industry, this article suggests that advances in digital technologies, such as the Internet and digital media, are creating new ways for new-generation film-makers in Nigeria to fund and circulate their creative work to a vast global audience.

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Convergence

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Ugo Ben Ebelebe, Reinventing Nollywood: The impact of online funding and distribution on Nigerian cinema, Convergence, pp. 1-13, 2017. Copyright 2017 The Authors. Reprinted by permission of SAGE Publications.

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Film, Television and Digital Media not elsewhere classified

Journalism and Professional Writing

Marketing

Film, Television and Digital Media

Communication and Media Studies

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