The Role of Hedonic and Utilitarian Factors in Repurchase Decisions: A Performing Arts Context
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Author(s)
Hume, Margaret
Mort, Gillian Sullivan
Winzar, Hume
Mort, Gillian Sullivan
Winzar, Hume
Griffith University Author(s)
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Editor(s)
Ogunmokun, Gabriel
Gabbay, Rony
McPhail, Janelle
Date
2004
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Location
Gold Coast
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Conference Title
Conference Proceedings: 2004 Inaugural Academy of World Business, Marketing and Management Development Conference