Changing advertising models with changing technology: telescopic advertising opportunities with personal video recorders
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Reading, Nick
Winzar, Hume
Winzar, Hume
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Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail
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2004
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Gold Coast
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Conference Proceedings 2004 Inaugural Academy of World Business, Marketing and Management Development Conference
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Multi-Disciplinary