A Sequential Pattern Mining Approach to Tourist Movement: The Case of a Mega Event
File version
Accepted Manuscript (AM)
Author(s)
Jin, Xin
Wang, Ying
Wang, Xiaowei
Chen, Jinyan
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
Size
File type(s)
Location
License
Abstract
The movement of tourists has important economic and social implications for destination management. However, tracking and analyzing such movement can be a challenge both conceptually and methodologically. Using four different sequential pattern mining algorithms, this study investigates the movement of international visitors during the Gold Coast Commonwealth Games (GC2018) at the level of a specific destination through Twitter data. Results indicate that sequential pattern mining is a powerful technique to reveal complex travel patterns and provides insights into the potential associated destinations of visitors beyond the current point-to-point analysis. This approach can assist destination management and event organizers in identifying the event’s contribution to tourists’ local visitation.
Journal Title
Journal of Travel Research
Conference Title
Book Title
Edition
Volume
62
Issue
6
Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
This work is covered by copyright. You must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a specified licence, refer to the licence for details of permitted re-use. If you believe that this work infringes copyright please make a copyright takedown request using the form at https://www.griffith.edu.au/copyright-matters.
Item Access Status
Note
Access the data
Related item(s)
Subject
Tourism
Urban and regional planning
Social Sciences
Hospitality, Leisure, Sport & Tourism
Social Sciences - Other Topics
gold coast
sequential pattern mining
Persistent link to this record
Citation
Cheng, M; Jin, X; Wang, Y; Wang, X; Chen, J, A Sequential Pattern Mining Approach to Tourist Movement: The Case of a Mega Event, Journal of Travel Research, 2023