Editorial for the Special Section on Research on consumer evaluation of mobile applications: Does interactivity matter?

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Shankar, Amit
Jebarajakirthy, Charles
Kumari, Pooja
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2021
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Information technology advancement, internet revolution and mobile phone penetration have enabled organisations to revolutionize their service delivery patterns (Shankar and Jebarajakirthy, 2019; Shankar et al., 2020). Organisation are using a variety of innovative electronic channels to enhance the consumer reachability and achieve competitive advantages in a cost-effective manner (Islam et al., 2021). Among all electronic service delivery channels, mobile applications are one of the most promising channels with a great degree of ubiquity and localization (Koenig-Lewis et al., 2010; Shankar, 2021). Mobile applications are beneficial for both service providers and consumers. They enable consumers to avail customized services anytime from anywhere and allow organisations to provide cost-effective and time-efficient services to consumers (Shankar and Jain, 2021).

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Australasian Journal of Information Systems (AJIS)

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25

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© 2021 Amit Shankar, Charles Jebarajakirthy, Pooja Kumari. AJIS publishes open-access articles distributed under the terms of a Creative Commons Non-Commercial and Attribution License which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and AJIS are credited. All other rights including granting permissions beyond those in the above license remain the property of the author(s).

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Information systems

Business systems in context

Science & Technology

Computer Science

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Shankar, A; Jebarajakirthy, C; Kumari, P, Editorial for the Special Section on Research on consumer evaluation of mobile applications: Does interactivity matter?, Australasian Journal of Information Systems (AJIS), 2021, 25

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