Using the value discipline strategy typology to identify international student recruitment marketing strategies in educational institutions
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Ross, Mitchell
Heaney, Joo-Gim
Grace, Debra
Heaney, Joo-Gim
Grace, Debra
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Harry Timmermans
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2009
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Niagara Falls
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Recent Advances in Retailing and Services Science. Conference Proceedings 2009
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Marketing Management (incl. Strategy and Customer Relations)