The typology of banner advertisement: A content analysis

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The typology of banner advertisement: A content analysis

Author(s)

Hussain, Rahim
Fenech, Tino

Griffith University Author(s)

Fenech, Tino O.
Hussain, Rahim

Editor(s)

Edward H. Hernandez

Date

2004

Location

Las Vegas

Conference Title

Western Business & Management Conference Proceedings

Persistent link to this record

http://hdl.handle.net/10072/8855

Collections

Conference outputs