We investigated the effect of repetition, recency, and levels of processing on the induction of involuntary musical imagery of previously unfamiliar songs. In an experimental session where participants heard an unfamiliar song, we manipulated song familiarity (participants heard the song either two or six times) and levels of processing (participants either had to answer general questions about the song or questions about how the song related to their life), followed by 3 days of probe-caught experience sampling. In a sample of 36 participants, we found that involuntary musical imagery induced by stimulus songs occurred more often when songs were more familiar, and more often during the earlier part of the experience sampling period. However, levels of processing did not affect rates of involuntary musical imagery.