Recommendation agents and information sharing through social media for coronavirus outbreak

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Nilashi, Mehrbakhsh
Asadi, Shahla
Minaei-Bidgoli, Behrouz
Abumalloh, Rabab Ali
Samad, Sarminah
Ghabban, Fahad
Ahani, Ali
Griffith University Author(s)
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2021
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Abstract

The novel outbreak of coronavirus disease (COVID-19) was an unexpected event for tourism in the world as well as tourism in the Netherlands. In this situation, the travelers' decision-making for tourism destinations was heavily affected by this global event. Social media usage has played an essential role in travelers' decision-making and increased the awareness of travel-related risks from the COVID-19 outbreak. Online consumer media for the outbreak of COVID-19 has been a crucial source of information for travelers. In the current situation, tourists are using electronic word of mouth (eWOM) more and more for travel planning. Opinions provided by peer travelers for the outbreak of COVID-19 tend to reduce the possibility of poor decisions. Nevertheless, the increasing number of reviews per experience makes reading all feedback hard to make an informed decision. Accordingly, recommendation agents developed by machine learning techniques can be effective in the analysis of such social big data for the identification of useful patterns from the data, knowledge discovery, and real-time service recommendations. The current research aims to adopt a framework for the recommendation agents through topic modeling to uncover the most important dimensions of COVID-19 reviews in the Netherland forums in TripAdvisor. This study demonstrates how social networking websites and online reviews can be effective in unexpected events for travelers' decision making. We conclude with the implications of our study for future research and practice.

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Telematics and Informatics

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61

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Information systems

Other information and computing sciences

Electronics, sensors and digital hardware

Communication and media studies

Science & Technology

Information Science & Library Science

Social media

Tourism services

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Nilashi, M; Asadi, S; Minaei-Bidgoli, B; Abumalloh, RA; Samad, S; Ghabban, F; Ahani, A, Recommendation agents and information sharing through social media for coronavirus outbreak, Telematics and Informatics, 2021, 61, pp. 101597

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