Battlefield tourism in Turkey: An empirical analysis of British ex-colonial event attendance

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Hall, John
Basarin, John
Shaw, Robin
Lockstone-Binney, Leonie
Griffith University Author(s)
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2008
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Aberdeen, Scotland

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Abstract

This paper explores the influence of visitor satisfaction on intention to recommend event attendance. The Anzac Day commemoration at Gallipoli, Turkey, an event that has become increasingly popular in recent years and provides the backdrop for the current study. Some 20,000 people travel to attend this event. Data was collected from 331 attendees while they were in transit from Gallipoli to Istanbul on 25 April 2007. The analysis of this data was undertaken using factor analysis as a basis for identifying model constructs to be tested using structural equation modelling. Findings suggest that the constructs relating to the ceremonies held at Anzac Cove and Lone Pine and the experiential and emotional aspects of the event were significant predictors of event satisfaction and subsequent recommending behaviour. The implications of these findings for events in general and the success of the Anzac Day commemorations at Gallipoli are discussed.

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2008 Academy of Marketing Conference

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© The Author(s) 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).

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Tourism management

Tourism marketing

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Hall, J; Basarin, J; Shaw, R; Lockstone-Binney, L, Battlefield tourism in Turkey: An empirical analysis of British ex-colonial event attendance, 2008 Academy of Marketing Conference, 2008