The dimensions of customer derived value in the holiday ownership sector

Loading...
Thumbnail Image
File version
Author(s)
Sparks, Beverley
Butcher, Kenneth
Pan, Grace
Primary Supervisor
Other Supervisors
Editor(s)

S.Purchase

Date
2005
Size

388083 bytes

File type(s)

application/pdf

Location

FREMANTLE 2005

License
Abstract

The holiday ownership (timeshare) sector has grown significantly over the past decade in both size and product configuration. This paper applies a qualitative approach to the understanding of customer value for the resort ownership industry. Focussing on the concept of customer derived value (CDV), group interviews were conducted with owners of timeshare holiday products. Consistent with Holbrook's (2005) work, respondents used a relativistic interactive preference approach when identifying and discussing value dimensions. Twelve dimensions of value emerged from the interviews overall. Generic value dimensions relevant to all holiday products as well as specific characteristics relevant only to timeshare ownership were evident. Implications for managers include a better understanding of the key drivers of value for owners of the product. This knowledge can be used to recruit new owners and enhance the levels of satisfaction and loyalty among existing owners.

Journal Title
Conference Title

Broadening the Boundaries

Book Title
Edition
Volume
Issue
Thesis Type
Degree Program
School
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement

© The Author(s) 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.

Item Access Status
Note
Access the data
Related item(s)
Subject
Persistent link to this record
Citation