Brand personality and brand heritage: A nonprofit cast study - Surf Life Saving Australia

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Brand personality and brand heritage: A nonprofit cast study - Surf Life Saving Australia

Author(s)

Sullivan Mort, Gillian
Weerawardena, Jay
Williamson, Brett

Griffith University Author(s)

Sullivan Mort, Gillian

Editor(s)

Carol W. DeMoranville,

Date

2007

Location

Verona Italy

Conference Title

Marketing Theory and Practice in an Inter-functional World

Publisher link

http://www.ams-web.org/
http://www.logimaster.it/wmc2007/allegati/WMC%202007%20Program.pdf

Persistent link to this record

http://hdl.handle.net/10072/18586

Collections

Conference outputs