Extant literature advances that various social media platforms and services offer several opportunities for business practitioners to interact and communicate (in a marketing sense) with customers, stakeholders, and the public at large. What is also clear is that the potential uptake of social media applications by nonprofits can help drive new marketing possibilities within the third sector. Understanding how nonprofits use such media or how such firms can use social media tools more effectively, appears to be of critical importance to organisations competing in this space. Yet our understanding remains weak. Only a handful of studies have examined any aspect of nonprofits’ social media use. Further to this, there appears to be even less research around how small to medium (SME) sized nonprofits are using social media. Therefore, the key aim of this research is to investigate whether, and to what extent, a sample of UK–based SME nonprofits are using social media for business related purposes. Findings from this research may help speak to future strategic directions for SME nonprofit firms as well as broader stakeholder groups.