The Lance Armstrong Foundation (LAF) is an organization that has been highly successful leveraging sport and social responsibility. The LAF was founded in 1997 by professional cyclist Lance Armstrong, during his treatment for testicular cancer that had spread to his abdomen, lungs, and brain. The LAF was started based upon the idea of improving the lives of individuals affected by cancer. In its early years, the organization consisted of a small group of employees and volunteers working to raise money in the fight against cancer (LIVESTRONG: Our history, n.d.). Since those formative years, a number of factors have impacted the growth of the organization. First, cancer has emerged as the world's leading cause of death. Second, Lance's stature has expanded exponentially. Third, the resources available to the organization have increased significantly. Accordingly, the organization now reaches every corner of the globe. As an example, in 2010, over 1,100 grassroots LIVESTRONG days - a day/event founded by the organization in 2004 to celebrate the movement against cancer — were held in over 65 countries (LIVESTRONG: Milestones, n.d.).