Two minds in one brain: The contextual solutions to strategic decision-making

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Mi, Lili
Taskin, Nazim
Pauleen, David
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2021
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This article contributes to the growing body of research concerning the decision-making process and decision success in organizations. The relationship between intuition and rationality have long been discussed in psychology and the management decision-making fields. Less is known about the outcomes of decision-making using intuition and rationality. We postulate that the importance of different decision processing styles depends on the overall configurations of the decision-specific, individual and environmental contexts. This study employs both structural equation modelling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to identify the net effects and configurations of decisionspecific, individual and environmental contexts that culminate in intuitive and rational decision-making. Our results reveal that different configurations of decision-making styles and contextual factors may lead to good or bad decision-making outcomes.

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Academy of Management Annual Meeting Proceedings

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© 2021 Academy of Management (AOM). The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.

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Business systems in context

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Mi, L; Taskin, N; Pauleen, D, Two minds in one brain: Contextual solutions to strategic decision-making, 2021